Colorado based startup GetOutfitted brings convenience and affordability to the ski rental industry
Founded by Stanford grad Julian Flores, GetOutfitted is a ski and snowboard e-commerce site that delivers heavily discounted apparel and accessories rentals right to your door. Having moved out to Colorado from California 9 years ago, Julian was eager to take advantage of all the great outdoor activities his new home state had to offer. But time and time again, Julian’s plans to develop a passion for skiing and snowboarding were thwarted by expensive price tags for both apparel and equipment. He was frustrated by the high costs associated with outdoor sports, but Julian noticed his wife had rented a designer dress at a discounted price through the mail for an upcoming event. “She accessed luxury at a fraction of the cost, with no intimidation and a lot of joy,” Flores recalls. “I realized right then, I could do the same for the outdoor sports industry, allowing people like me to get outside and try something, save money, and feel like a big spender.” Julian quickly built out an online prototype to acquire customer validation and hasn’t looked back since.
As my ski trip grew closer, I started to wonder if there was a way to track my order to ensure my gear would get to Denver on time for my ski trip. Fortunately, a few days before I was all set to leave, I got shipping confirmation e-mail from GetOutfitted including tracking details and links to the FedEx shipping status on my items.
Having started GetOutfitted just a year ago, Flores, a former founder of a nonprofit consultancy and a Charter School in Colorado Springs, has been managing the steady growth of the e-commerce company thanks to effective SEO and search ad campaigns. He has also invested considerable time trying to address the challenges faced by those searching for alternatives to current rental options. Flores has obviously set out to build an experience that aims to please its renters from the moment they make an order until the time they ship the products back (free of charge). “We track our customer facing-metrics, which are incredibly important to a consumer service like ours. These include customer satisfaction, delivery reliability, sizing and fit accuracy of the apparel, and referrals from customers.