Back in 2012, Branch joined forces with Obvious Corporation, a startup incubator run by Twitter co-founders Biz Stone, Evan Williams, and Jason Goldman. Not surprisingly, Branch operates pretty seamlessly with Twitter; starting a conversation and inviting others participants into that “branch” can all be done by simply signing in with your own twitter handle and sending a quick tweet. With backing from Obvious Corporation and other VCs, Branch was able to pick up nearly $2 million in seed funding early in 2012.
The partnership with Twitter and its co-founders (along with their deep pockets) will be a distinct advantage for Branch going forward. However, the company will need more than savvy advisors to emerge as its own platform and experience instead of just a “longer Twitter.” With so many options to connect and communicate online, it will be interesting to see where Branch attempts to carve out its space in the wide and competitive spectrum of online conversation platforms.
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