How following her passions and interests led kathryn crimmins to evertruecourtesy of evertrue.com
Deciding to take advantage of the blossoming startup scene in Boston, Crimmins reached out to others in the field and enrolled in Boston's Startup Institute for two months in the Spring of 2013 After emerging with a focus in sales and business development, finding the right company to hire her was the next important step. Fortunately, Crimmins knew she found the right match to meet her skills and interests after contacting the staff at Evertrue, a rapidly growing mobile networking platform that helps connect young alumni to their alma matter and one another. "I was always really passionate about the intersection of non-profit and for profits and introducing innovation into the non-profit space, so it was a great fit in that regard" said Crimmins.
Founded by Brett Grinna in 2010 while at Harvard Business School, Evertrue works to help high schools and colleges understand the value of alumni data and mobile networks in order to improve the quality of their alumni networking and donor strategy. Evertrue provides value to both alumni, who receive a more updated, interactive, and social network, as well as the school's development offices, who get comprehensive data and analytics to support fundraising initiatives. Over one hundred prep schools and colleges from six different countries have signed up for the platform. Establishing customer validation early and often has paid off big for Evertrue as they just recently closed a $5.25 million round of Series A funding from investors.
Other tasks such as HR hiring, assisting with expenses and finances, and supporting organization design, and finding a new office space can fall to Crimmins on any given day. She credits her background in consulting with her ability to help multitask like crazy. "In the span of the day I was switching gears a lot," says Crimmins of her consulting experience, "so I got really good at changing easily from one thing to the next and I think that has served me well."
Like any other Startup, Evertrue is finding out how difficult it can be to introduce structure and diligence as it continues to expand. Coming from a corporate background, Crimmins is well aware of this challenge, but is excited by the prospects of managing Evertrue's culture and time while they scale up and grow. Certainly sounds like a challenge, but managing and solving a problem (or 8) probably won't slow down this multitasking Chief of Staff anytime soon.